About the Client

Glaido is a voice dictation and AI productivity tool built for professionals who want to work faster. With one hotkey, users can speak naturally and get clean, formatted text instantly — in any app. Glaido supports 100+ languages, offers AI auto-formatting, local storage for privacy, and an Agent Mode for power users. Currently live in Beta with a free and $20/month Pro tier, Glaido is backed by Dave Ebbelaar, founder of Datalumina, a leading data and AI consultancy.

The Challenge

Glaido was an early-stage startup entering a competitive productivity space. They needed a complete brand identity from scratch — one that communicated speed, intelligence, and effortless flow, while standing out from generic voice-tool aesthetics. The brand had to feel modern and premium enough to attract a tech-savvy audience, yet approachable for everyday users.

The Solution

We built the brand identity from the ground up. This included logo design, a full brand guidelines document, and a DMG installer cover screen — the first visual users see when downloading the app on Mac. The logo concept was rooted in the idea of “gliding” — effortless motion meeting intelligent action. We established a clear visual language with typography, color, and iconography guidelines that could scale across product, marketing, and UI surfaces. The Framer website was developed to match the brand identity, with a clean, conversion-focused layout built to drive signups.

The Results

Glaido launched in Beta with a cohesive brand identity across all touchpoints — from first download to the marketing site. The brand system gave the team a solid foundation to build on as the product grows.