About the Client

Zero is the world’s most popular intermittent fasting app. With 700K+ website visitors, 2.5M+ app downloads, and 35M+ fasts completed, Zero is a leading name in digital health. Backed by Greycroft, with Dr. Peter Attia as CMO, and featured in Joe Rogan Experience, Men’s Health, and Fortune.

The Challenge

The Zero team came to us with a tight deadline — they wanted a new website ready for the new year. Their existing site was outdated, misaligned with the current app branding, and filled with scattered call-to-actions like “Take Quiz” that weren’t built to convert. With 700K+ website visitors, the opportunity cost of a low-converting site was significant.

The Solution

We took ownership of the project and built a clean, modern website in Framer — fully aligned with Zero’s current app design and brand identity. The new site focused on clarity, a clear visual hierarchy, and prominent download CTAs that made the next step obvious for every visitor.

The Results

The redesigned site launched on time for the new year. Conversion improved immediately thanks to design clarity and a simplified user journey, with clear, visible download buttons replacing the previously fragmented CTAs.

Beyond the Launch

The partnership didn’t end at launch. When a later AI-powered SEO audit surfaced technical findings, we handled the full sweep — structured data across Zero’s hybrid Framer + WordPress stack, alt text, branded og:images, and page titles — validated at 0 errors and 0 warnings across six pages in Google’s schema validator, all without touching Zero’s engineering team.