Redesigning the World's #1 Fasting App for Higher Conversions

A complete website redesign using Framer to transform Zero's digital presence—from generic health messaging to conversion-focused authority positioning.

About the Client

Zero is the world's most popular intermittent fasting app. With 700K+ annual website visitors, 2.5M+ app downloads, and 35M+ fasts completed, Zero is a leading name in digital health. Backed by Greycroft, with Dr. Peter Attia as CMO, and featured in Joe Rogan Experience, Men's Health, and Fortune.

The Challenge

The Zero team came to us with a tight deadline — they wanted a new website ready for the new year. Their existing site was outdated, misaligned with the current app branding, and filled with scattered call-to-actions like "Take Quiz" that weren't built to convert. With 700K+ annual visitors, the opportunity cost of a low-converting site was significant.

The Solution

We took ownership of the project and built a clean, modern website in Framer — fully aligned with Zero's current app design and brand identity. The new site focused on clarity, a clear visual hierarchy, and prominent download CTAs that made the next step obvious for every visitor.

The Results

The redesigned site launched on time for the new year. Conversion improved immediately thanks to design clarity and a simplified user journey with clear, visible download buttons replacing the previously fragmented CTAs.

Oggie completely redesigned our website for Zero using Framer on a tight timeline with limited direction. He's highly skilled with modern web design tools, has a great eye for detail, and was easy to communicate with throughout the project. He helped our designer get up to speed on Framer and was super helpful in that process. The final site looks clean, professional, and performs well. We're already planning to hire him again for future work. Highly recommend!