Skip to content
Ferry Health logo

The $9M Startup Where Nothing Dramatic Happens to the Website

The $9M Startup Where Nothing Dramatic Happens to the Website

Ferry Health website, kept current by Plenor

About the project

Written by Ognjen Milutinovic, Official Framer Expert

Ferry Health is an AI healthcare assistant backed by a16z and Index Ventures, out of stealth in September 2026 with $9M. Plenor keeps their Framer site current from a Slack channel: small fixes, same day, no engineering hours on their side.

Ferry Health is an AI healthcare assistant backed by a16z and Index Ventures, out of stealth in September 2026 with $9M. Plenor keeps their Framer site current from a Slack channel: small fixes, same day, no engineering hours on their side.

The client

Ferry Health is an AI personal assistant for healthcare. It finds in-network providers, checks availability and coverage, and books appointments on a patient’s behalf, so nobody spends an afternoon on hold. Founded in 2024 in San Francisco by Mehul Mehta, Keyur Mehta and Andrew Buie. Over a million patients have access to Ferry through health systems, insurers and care navigation platforms, across all 50 states.

In September 2026 the company came out of stealth with $9M in seed funding led by Andreessen Horowitz and Index Ventures, with Avid Ventures, Layout Ventures, SV Angel, Box Group and Asymmetric Capital participating.

The problem

Ferry’s marketing site runs on Framer. The team that built the product is small and busy building the product. Every site edit that landed on an engineer was an hour not spent on the thing investors just funded.

The edits are rarely big. A line of copy that shouldn’t be there. A screenshot that changed when the app did. A page that needs to say what the product does now, not what it did last quarter. None of it justifies a hire, all of it needs someone who already knows the site and will fix it today rather than next sprint.

What Plenor does

Ferry found Plenor on Upwork in April 2026. There was no onboarding project. We went through the Framer site, took notes, and opened a Slack channel.

Someone who knows the site. Not a ticket queue. One person who has been in the project, knows where the components live, and doesn’t need a walkthrough when something needs to change.

Slack in, fixed the same day. Andrew or the lead developer drops a message. The stray line on the homepage, spotted on our side and cleared with a one-line “that wasn’t intentional” from Andrew. A phone screenshot whose copy needed reformatting, handled the same evening in a single thread. No meetings, no scope documents.

An unasked audit. In September we went through the whole site, its analytics and the live HTML, and sent a prioritized list: search hygiene, load time, the form that wasn’t tracked, the pages that were missing a path for buyers. Not because anyone asked. Because it’s our job to notice.

Nothing on their engineers. Their team has not opened the Framer project for a marketing edit since the engagement started. That is the entire point.

The result

  • A marketing site that stays current with a product moving fast enough to raise $9M

  • Same-day turnaround on every fix that has come through Slack

  • Zero engineering hours from Ferry’s team spent on the site

  • Some months nothing comes in. When it does, it’s handled. That’s the retainer.

Why this matters for you

If you’re a funded startup on Framer and your engineers keep getting pulled into site edits, this is the shape: a Slack channel, someone who already knows the site, small fixes done the day they come in. It isn’t dramatic. It’s the reason the site never looks older than the product.

More case studies

Datalumina academy website design preview

Previous

Datalumina logo

Building a High-Converting Academy Website

Book a call

Book a call